Tuesday, December 31, 2024

Sony Looking to Revive Past IPs and Classic Franchises, Says PlayStation CEO Hermen Hulst

 Playstation is willing to revive old franchises, co-CEO Hermen Hulst says:  "We are continually looking at opportunities to leverage past IP" : r/PS5

Sony is actively considering the revival of its older PlayStation IPs and classic game franchises, according to a recent interview with Hermen Hulst, the co-CEO of Sony Interactive Entertainment (SIE). Hulst shared insights into Sony's strategy for expanding its game portfolio, focusing on not just the continuation of its existing popular franchises, but also the potential to bring back fan-favorite titles from the past.

Key Highlights:

  • Reviving Classic IPs: Hulst emphasized that older PlayStation IPs are considered "important assets" for the company. Sony is exploring opportunities to revive and expand upon these legacy franchises as part of their ongoing efforts to enhance its gaming portfolio.

  • Expanding the Portfolio: In addition to the successful franchises like God of WarThe Last of Us, and Ratchet & Clank, Sony is seeking ways to broaden the range of games on the platform. This includes introducing new types of games and expanding their offerings by working with external studios.

  • Focus on IP Growth: Hulst's comments align with a broader push by Sony to grow its portfolio. This comes after concerns voiced by Sony's CFO in September 2024, who mentioned that the company might not have enough original IP. The revival of past franchises could play a key role in addressing this gap.

Sony's approach highlights the importance of its legacy catalog, with a view to not only keep existing fans engaged but also to potentially attract a new generation of players by revisiting beloved, classic titles.

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